Akshay Kumar’s portrayal of Havildar Ishwar Singh in “Kesari” resonated deeply with audiences, not just for the action sequences but also for the emotional core of the film. Released in 2019, the movie chronicled the valiant fight of 21 Sikh soldiers of the 36th Sikh Regiment against a massive Afghan force in the Battle of Saragarhi. This article delves into the box office journey of “Kesari,” analyzing its day-by-day performance and the factors that influenced its commercial success.
A Strong Start Fueled by Hype:
“Kesari” opened with a bang on March 21st, 2019 (Thursday). Trade analysts estimated the opening day collection to be around ₹20 crore (US$2.4 million) in India, attributed largely to the pre-release buzz surrounding the film. The patriotic theme, coupled with Akshay Kumar’s star power and effective marketing strategies, played a significant role in generating excitement among moviegoers.
Early Momentum and Weekend Surge:
While official figures can vary slightly, reports suggest “Kesari” maintained its momentum on the second day, albeit with a slight dip. The two-day total collection in India was estimated to be around ₹27.17 crore (US$3.3 million). The weekend witnessed a surge, further solidifying the film’s presence at the box office.
Week One: Critical Acclaim and Audience Appreciation:
The first week proved to be crucial for “Kesari.” Positive reviews from critics praising the film’s visuals, Akshay Kumar’s performance, and the emotional portrayal of the battle, further boosted audience interest. By the end of week one,”Kesari” had reportedly raked in a staggering ₹105.86 crore (US$12.8 million) domestically. This strong performance cemented the film’s status as a hit.
Week Two: Steady Growth and Second Wind:
The second week saw a natural decline in collections, but “Kesari” continued to hold its ground. The film reportedly collected around ₹29.66 crore (US$3.6 million) in its second week, showcasing consistent audience interest.
Week Three and Beyond: Maintaining Presence Amidst Competition:
The arrival of new releases like “Kalank” in the third week inevitably impacted “Kesari” collections. However, the film continued to find its audience, reportedly earning an estimated ₹11.69 crore (US$1.4 million) in its third week. “Kesari” concluded its theatrical run with a total domestic collection estimated to be around ₹147.21 crore (US$17.8 million).
“Kesari” wasn’t just a domestic success story. The film’s international markets, particularly the United Kingdom, North America, and Australia, contributed significantly to its overall box office performance. The worldwide collection of “Kesari” was estimated to be around ₹196.32 crore (US$23.8 million).
Conclusion:
“Kesari” wasn’t just a box office success; it was a film that touched hearts and ignited a sense of national pride. The story of the Battle of Saragarhi was brought to life on the big screen, and audiences across the globe connected with the sacrifices made by the soldiers. While the box office numbers provide a quantitative measure of the film’s success,”Kesari”‘s true impact lies in its ability to evoke emotions and keep the memory of the brave soldiers alive.
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