Salman Khan, the undisputed king of Bollywood box office for years, witnessed a historic low with the release of “Radhe – Your Most Wanted Bhai” in 2021. The film, which generated immense pre-release buzz due to Khan’s star power, failed to translate that excitement into ticket sales. Let’s delve deeper into the movie’s box office performance with a day-by-day breakdown, exploring the factors that contributed to its underwhelming outcome.
A Theatrical Release Impacted by Pandemic:
Unlike Khan’s previous Eid releases that typically dominated theaters, “Radhe” released amidst the throes of the COVID-19 pandemic. Cinemas across India were operating with limited capacity restrictions, significantly dampening the potential earnings. Additionally, audiences remained cautious about venturing out to public spaces due to health concerns.This restricted theatrical release window played a crucial role in limiting the film’s box office potential.
Day 1-3: A Fizzle, Not a Bang
“Radhe” opened to a whimper rather than a roar on its first day, collecting a mere ₹0.001 crore (approximately $130) at the Indian box office. This was an unprecedented number for a Salman Khan starrer, highlighting the impact of the pandemic and the changing audience preferences. The opening weekend numbers were equally dismal, with the film grossing only around ₹0.006 crore ($800).
Overseas Collections Offered a Glimmer of Hope
While the domestic box office numbers were abysmal, “Radhe” managed to garner some success overseas, particularly in markets with a strong Indian diaspora. The film reportedly grossed over ₹18 crore ($2.4 million) worldwide, with the majority coming from these international territories.
The Verdict: A Box Office Debacle for Salman Khan
“Radhe” stands as a stark reminder that even the biggest stars aren’t immune to box office failures. The film’s underwhelming performance signifies a need for Bollywood to adapt and cater to the evolving preferences of the audience.
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